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The Secret to Getting Your Whole Team Working for the Customer

Ron Lilek , August 10, 2021
How to increase manufacturing sales and customer success

We’re all aware of how important customer service is. Old sayings like: “the customer is always right,” and “treat others the way you want to be treated” are echoed in meeting rooms and offices around the world.

 

But what does that really look like, and how does that apply to the manufacturing industry?

 

Customer service is an especially important part of manufacturing sales, and getting the whole team on board for improving customer service skills is essential. Here are some strategies for success:

 

The Secret to Getting Your Whole Team Working for the Customer

Take a Closer Look at Your Team
Pay Close Attention to Customer Relationships
Keep Prices in Check
Provide an Interactive Buying Experience

 

Take a Closer Look at Your Team

There’s a lot of moving parts when it comes to manufacturing sales. The sale itself is only one part of the process. There’s also the customer service experience, onsite consultations, sales quoting, and everything in between. As such, it’s essential to look at every person on your team—not just sales.

Think of your manufacturing business as a clock, and your successful sale as the chime at every hour. The hands of the clock, face of the clock, and position of the clock are all visible, but they’re not the only important pieces. If one little cog on the inside fails to turn, the whole machine is broken.

Just like the clock, every employee is a cog in your mechanism for manufacturing sales success. By facilitating communication between your employees across sales, engineering, customer service, operations, and, most importantly, management, you can better understand the needs of the entire organization, and learn how those needs can be channeled toward increasing your organization’s manufacturing sales success.

 

Pay Close Attention to Customer Relationships

There’s no better way to get everyone on the same page than by actually analyzing your relationships with each customer throughout their buying journey. You’re probably familiar with Customer Relationship Management (CRM) software, but how can you know if it's helping you accomplish your customer success goals?

As mentioned above, the best way to maximize and nurture customer relationships is to keep everyone on the same page. Verenia CRM is the solution that makes this possible.

The only CRM built by manufacturing pros for manufacturers, Verenia CRM is laser-focused on increasing sales and reducing manufacturing costs. It keeps everyone from sales reps to customer service to engineering professionals connected to and working from a single version of the truth.

Verenia CRM allows sales reps to swiftly access customer information and quickly create great quotes that are 100% accurate, 100% of the time.

Additionally, Verenia gives all team members a 360-degree view of all customer activity throughout the sales cycle. Simply put, for end-to-end communication within and outside (Verenia integrates with all major email platforms) of your organization, there’s no better investment than Verenia CRM.

 

Keep Prices in Check

In today’s economy, great customer service is essential, but it might take more to get you to the finish line. Today’s customers are more sophisticated than ever before. They want quality manufacturing at an affordable price, and they want it as quickly as possible.

This is where Verenia’s Configure Price Quote (CPQ) technology comes in.

Utilizing advanced configuration capabilities, Verenia allows salespeople to configure even the most complex quotes and orders in minutes, even seconds. Verenia’s CPQ is also the only CPQ that’s designed specifically for manufacturers and distributors. For example, it features BOM and routing automation, relaying machine-readable routings and BOMs to the shop floor as soon as an order is placed, aligning engineering teams with the shop floor. This tremendously speeds up the manufacturing process and eliminates the need for costly do-overs.

Using Verenia CRM’s embedded, highly intuitive CPQ, you’ll reduce the need for employee training, get larger orders, see a massive reduction in errors, and experience a significant jump in deal sizes—all while ensuring that your whole team is truly focused on customer engagement.

 

Provide an Interactive Buying Experience

Additional technology that can increase your customer service and sales success includes 3D product visualization and Ecommerce portals for your indirect sales channels. Verenia CRM also includes its own item master and a fast and easy integration path to any of your internal systems.

Providing an excellent customer experience doesn’t stop at your customer service team. Sales, engineering, and operations professionals all have a part to play in delivering a seamless, efficient, and thorough customer journey along the path to manufacturing sales success.

Interested in getting a behind-the-scenes look at Verenia? Schedule a demo with one of our team members today to see our industry-leading technology in action.

 

Tags: customer service, Manufacturing, manufacturing sales


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See how your organization can increase sales, reduce costs and differentiate your brand by using Verena's CPQ and CRM solutions
 
 
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Request a Demo
 
See how your organization can increase sales, reduce costs and differentiate your brand by using Verena's CPQ and CRM solutions
 
 
Schedule Demo