The decision between the NetSuite customer relationship management (CRM) platform and Salesforce should not be taken lightly, as it can have a huge impact on your company’s ability to adequately perform core functions.
In this article, we will walk you through the advantages and disadvantages of both CRM solutions to help you make the best choice for your company’s needs.
The Advantages and Disadvantages of NetSuite CRM
The benefits of NetSuite CRM
NetSuite CRM offers a 360-degree view of your customer portfolio.
With NetSuite, you get streamlined information throughout the lifecycle of each customer, which increases the productivity and performance of your sales team.
Sales performance can also be optimized through NetSuite’s advanced forecasting capabilities and customizable commission rules.
Another area in which NetSuite really shines is its customization and integration capabilities.
This means that innovative ways of doing business are right at your fingertips.
If you can dream it, you can almost certainly implement it within NetSuite.
In addition, if you decide to take your business management software it to the next level with an enterprise resource planning (ERP) solution, NetSuite ERP is the number one cloud solution available.
The downsides of NetSuite CRM
The NetSuite user interface (UI) is not very intuitive, which increases training costs and makes errors more common.
In addition, users often complain about the relatively high customer support fees, as well as running into difficulties trying to obtain support in the first place.
The Advantages and Disadvantages of Salesforce
The benefits of Salesforce
Salesforce holds the title for the most popular CRM out there for a reason.
Their solution has an intuitive UI, a deep feature set, and an excellent reporting and analytics platform already built-in.
Moreover, their attitude to customer support is hard to beat.
As far as the CRM functionality goes, Salesforce is a robust solution and an excellent choice for many businesses.
The downsides of Salesforce
The main disadvantage of Salesforce is the fact that it is only a CRM.
Since Salesforce is solely a CRM solution, sharing your data with an ERP platform will require you to install potentially costly connector software, and a lengthy, error-prone migration process.
NetSuite CRM vs Salesforce: Which One Is Right for You?
If you are still at a loss, think about the flexibility and integration tools available on both platforms.
If you know your company is growing and will need an ERP integration eventually, consider this: you can supplement your existing NetSuite set-up with third-party tools.
If an intuitive UI is very important for you, know that NetSuite’s UI can be made significantly more user-friendly with the right integration tools.
For example, configure, price, quote (CPQ) software integration can make the quoting and ordering process within NetSuite very intuitive - and almost error-proof.
If your company deals with complex and configurable products, a good CPQ is a must-have.
How Verenia CPQ Can Help
The right third-party integration tool can make the choice between NetSuite and Salesforce much easier.
Did you know that Verenia CPQ is the only CPQ on the market that’s 100% native to NetSuite?
With Verenia CPQ, you will be able to take advantage of shorter sales cycles, increased revenue, and lower operational costs - without the IT headaches associated with non-native integration tools.
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