Don’t lose any lead due to complex pricing!
Marketing companies frequently offer packages to their customers which are not only dynamic in their set up, but also in their pricing.
Managing customized quotes, items, orders and promotions can become very complicated and be the source of many errors.
How can you sell your packages easily?
As a marketing company, using a CPQ (Configure Price Quote) software is the best way to make it easier for customers to understand the trade-offs in the services you provide.
Customers will understand the savings from buying bundled services. Other customers will be able to choose starter service packages if that is all they can afford.
All of this can be done by CPQ - which results in more sales and higher average sales value.
The system should focus on the buyers experience
The main consideration in choosing a CPQ System, is how will it make the buying process easier for buyers.
On one hand, you want buyers who need a simple marketing solution to be able to find the most popular options quickly.
On the other hand, you want the flexibility for more sophisticated buyers to put together various marketing options to achieve their target growth goals.
This is where "guided selling" can be helpful.
Guided selling is a Verenia CPQ feature - which guides your customers through the buying process.
For example, it might suggest to the customer that spending a bit more on digital advertising would result in a higher overall ROI.
Initiating valueable sales conversations
According to Gartner, “CPQ increases interaction between customers and the sales team”.
The sales process usually happens across multiple channels. The ability to start a sales conversation on your website, and then move that sales conversation into a different system or even into the real world is called the "omni-channel sales approach".
Verenia's CPQ handles these omni-channel sales transitions particularly well. This results in more chances to engage your buyers.
Bundling and discounts
Even when purchasing marketing products and services, customers always want to know about the trade-offs and discounts available. Verenia's CPQ can help you to package your services to maximize the chance for increasing the value of each sale.
Increasing sales close rates
Not only this, but by intelligently setting up the guided selling process you can also increase the probability that each customer will find the combination of marketing services which is most suited to them.
Thus increasing the chance to close the sale as well.
Let your sales team focus on serving the customers
We offer a powerful feature that enables your sales reps to have access to pricing options in real time. This means that when the conversation moves from your website to a chat or phone call, your sales rep can have this information ready to serve the customer.
It also vastly reduces training time for sales representatives - which is an additional cost savings.
250,000+ users worldwide already trust us.
Here are six reasons why Verenia outperforms all other CPQ’s, based on real results from real customers: