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Pricing Software for Marketing Firms

Package Pricing Made Simple

CPQ for Marketing

Quoting and ordering packages can become complicated with customer-specific pricing and promotions. Discounts depending on specific products appearing in the bundle and events requiring separate shipping of items are unique to the marketing industry. Marketing companies are exploring configure, price, quote (CPQ) software to overcome these challenges and modernize their business to sell more, faster.

Verenia’s CPQ solutions are made to address the complexities that many marketing companies face. Coherent, repeatable guided selling pathways simplify selling complex packages. With Verenia’s CPQ service as your product and process expert, sales and service reps are free to sell and serve their customers at full capacity.

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The Results You Can Expect after Implementing CPQ

Error Reduction
93% Error Reduction
Reduction in Training
99% Reduction in Training
Larger Deal Size
105% Larger Deal Size
Increase in Average Prop Volume
49% Increase in Average Prop Volume
Higher Lead Conversion Rate
19% Higher Lead Conversion Rate
Shorter Sales Cycles
27% Shorter Sales Cycles

Immediate Benefits of CPQ

Single-Sourced Platform

Verenia’s CPQ is more than a product configuration or quoting tool. It is a complete omnichannel sales enablement and productivity suite that all departments of an organization can utilize.

A True Omnichannel CPQ

Unlike traditional CPQs, our innovative solutions are bringing together cloud-based CPQ and ecommerce, capable of servicing all users in a company.

Never Train Another Sales Rep Again

Verenia’s CPQ software will give your sales team an Amazon-like interface they already know well, with products grouped into easily searchable categories and visualized on the screen. The business logic and intelligence written into the rules engine will provide an automated approval process and alert your reps to upsells, cross-sells, promotions, so they can present company knowledge like experts on their first day.

Guided Selling

With B2B customers wanting more of a B2C ecommerce experience, Verenia’s Guided Selling module is essential to make it easier for your customers to do business with you. Verenia provides an Amazon-like platform for customers to build customized product and service packages and not miss upsell or cross-sell opportunities. Guided Selling will help you meet consumer expectations, which will help your customers find products and services that match their specific requirements.

Sales Portal

Verenia’s Sales Portal is a highly customizable interface personalized to your reps and your branch. The Sales Portal empowers your reps by giving them the ability to quote on the spot and receive immediate approval on permission-based discounts. The personalization feature allows individual reps to see items relevant to them (e.g., recent orders for customers they specifically helped, recent shipments, and customer quotes about to expire). Reps will also have access to promotional knowledge, store events, price sheets, and brochures, all just a click away. Having all this information at their fingertips streamlines the sales process for your reps and makes them more effective at closing deals.

Proposal Generator

Verenia’s Proposal Generator creates professional, branded proposals to keep your customers engaged with you. Having accurate product and pricing information in real time means you can present these error-free proposals to customers right on the spot, instead of making them wait for days and risk losing them to the competition.

Product Configurator

The Product Configurator allows your reps to configure product and service packages with 100% accuracy every time. The business logic written into the platform prevents configuration errors, saving time and money on double and triple checks and reworking orders.

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The Marketing Guide to Sales Tools

8

Essentials to Stay Competitive

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