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Why DO Software Companies Need CPQ?

Don’t lose any lead due to complex pricing!

Many software companies are still operating from spreadsheets, price charts, and knowledge of their experienced department heads.

Pricing and discounting challenges coupled with services, training, ongoing support plans, user licensing agreements, and a host of other add-ons and byproducts have made software a highly configurable product.

These challenges must be managed and exploited to their fullest or can risk leaving revenue opportunity on the table.

How can you sell your configurable software easily?

As a software company, using a CPQ (Configure Price Quote) software is the best way to modernize your business and increase efficiency.

You will sell faster, a lot easier, and will be able to serve your customers better.


Why Verenia's CPQ is the Best Choice

Services and pricing complexity made simple with Verenia’s CPQ

Complex selling rituals are made easy with coherent and repeatable guided selling pathways directing sales and customers alike.

Errors are eliminated with product expertise and intelligence built into the CPQ process via easy-to-master business rules.

Powerful use of intelligent data

Bundling/packaging relationships and constraints can be managed via rules, tables, formulas, alone or in combination depending on the need and level of complexity.

Easier for sales staff and better for customer service

Great savings can be expected on the operations end too, where time and resources allocated to sales training can be reduced.

No more need to memorize bundle combinations or forgetting to include required package components. No more selling service/support plans that don’t match the products being purchased. No more wading through a stack of price sheets with a calculator in hand.

The entire experience is simple and intuitive for every user, be it external sales rep, internal sales, or customer service.

Verenia’s CPQ software becomes the product and process expert, allowing sales to do what they do best - sell. And most importantly, customers get what they want and when they want it.


6 Reasons to Choose Verenia

250,000+ users worldwide already trust us.

Here are six reasons why Verenia outperforms all other CPQs, based on real results from real customers:

  • Guided Selling
    Amazon-like guided selling user interface set up in weeks, allowing users to configure, price, quote, and order their entire catalog with no training whatsoever.

  • Reduce Errors
    Reduce errors by 93%, eliminating the need to double and triple-check orders for accuracy.

  • Automatic Bundling
    Automatic bundling, packaging, and dynamic “matching” of products and related services.

  • Estimate Costs Faster
    Dynamic pricing click-by-click, no matter how sophisticated or complex the algorithm is, and no matter how multi-layered the discounting scheme can be.

  • Powerful customizability 
    Users can easily rewrite their own rules for feature compatibility, guided selling, upselling, cross-selling, promoting, rebating, and more.

  • Single CPQ Solution
    Replace multiple systems with Verenia’s single-sourced CPQ solution handling all product, pricing, quoting, and needs ordering.