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Wholesale Product Pricing

Growing Wholesale Margins

CPQ for Wholesale

Amazon has set the standard for the consumer shopping expectations, challenging wholesalers to offer a similar ecommerce experience. Wholesalers must deliver top quality, speed, 100% accuracy, and superior customer service. They must also factor in complex, multi-tiered pricing and discounting schemes, quantity discounts, promotions, and customer-specific pricing. Disconnects between manufacturers, wholesalers, and dealerships only exacerbates the problem by introducing errors in orders, inaccurate pricing, and delays in delivery.

Verenia’s configure, price, quote (CPQ) solutions directly address these challenges with tools that produce tangible results. Coherent and repeatable guided selling pathways simplify selling rituals to make ordering complex products easy. Easy-to-master business rules eliminate errors with product expertise and intelligence built into the CPQ process. The experience is intuitive for everyone.

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Immediate Benefits of CPQ

Single-Sourced Platform

Verenia’s CPQ is more than a product configuration or quoting tool. It is a complete omnichannel sales enablement and productivity suite that all departments of an organization can utilize.

A True Omnichannel CPQ

Unlike traditional CPQs, our innovative solutions are bringing together cloud-based CPQ and ecommerce, capable of servicing all users in a company.

Never Train Another Sales Rep Again

Verenia’s CPQ software will give your sales team an Amazon-like interface they already know well, with products grouped into easily searchable categories and visualized on the screen. The business logic and intelligence written into the rules engine will provide an automated approval process and alert your reps to upsells, cross-sells, promotions, so they can present company knowledge like experts on their first day.

Guided Selling

With B2B customers wanting more of a B2C ecommerce experience, Verenia’s Guided Selling module is essential for your dealer and distributor networks to make it easier for you to do business with one another. The Guided Selling module eliminates the need for binders of spreadsheets and memorizing part numbers (SKUs). Verenia will allow you to sell your products and services the same way Amazon does and never again miss an opportunity to upsell or cross-sell. Guided Selling will help you meet consumer expectations, which will help your customers find products and services that match their specific requirements.

B2B Sales Portal

Verenia’s B2B Sales Portal is a highly customizable interface that is personalized to your dealers and distributors and empowers them with self-service capabilities. Giving this power to your dealers and distributors takes the extra weight off of your inside sales reps and streamlines communication with your network. The self-service capabilities include self-quoting, self-ordering, updating changes to services (e.g., warranties, delivery, etc.) in real time, and having access to the company’s business intelligence with reports and stock amounts.

Proposal Generator

Verenia’s Proposal Generator creates professional, branded proposals to keep your customers engaged with you. Having accurate product and pricing information in real time means you can present these error-free proposals to customers right on the spot, instead of making them wait for days and risk losing them to the competition.

Product Configurator

The Product Configurator allows your reps to configure product bundles with 100% accuracy every time. The business logic written into the platform prevents configuration errors, saving time and money on double and triple checks and reworking orders.

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The Results You Can Expect after Implementing CPQ

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93% Error Reduction
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99% Reduction in Training
105% Larger Deal Size
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49% Increase in Average Prop Volume
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19% Higher Lead Conversion Rate
27% Shorter Sales Cycles
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The Wholesale Guide to Sales Tools


Essentials to Stay Competitive

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