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What Is A Configurator?

Automotive companies like Ford and Chevrolet use configurators on their website, allowing users to digitally build an existing car model with any options available to them before their eyes.

In general, a configurator is a software solution that allows users to build a product online before the purchase. This system can work with an unlimited number of products, simple to complex, with the help of user defined fields and powerful validations. The end result is a complete visual configuration of a product, allowing customers to see exactly what they are receiving with their purchase.

Your standard configurator generates BOMs (bill of materials) and Routings to enable paths for digitally building the product. An innovative configurator takes it a step further, utilizing rules and validations to tell customers what features they can and cannot have with certain products. In an essence, these practices make the entire configuration process error proof. They also include pricing logic that is both flexible and dynamic. This means that the user can see how each feature of a product affects its price, eliminating the possibility of confusion or miscommunication.


Verenia CPQ Configurator


Verenia's Product Configurator

Verenia’s lineup of state of the art CPQ and B2B eCommerce solutions provide businesses with a configurator that will make sales team’s lives easier and leave customers wanting more. Verenia’s product configurator utilizes an innovative UX system and simple yet intuitive UI to increase ease of use. This software provides users with the most accurate visualization of a product or service, making the sales process a more enjoyable one. Not only that, but our sophisticated rule engine and implemented validations will make sure that all products are digitally pieced together correctly.

For companies looking to sell a package of products together, Verenia’s system has the capability to configure multiple items for the same order. This not only increases efficiency for users, but also increases upselling and cross-selling opportunities. Overall, Verenia’s product configurator is clean cut, guides users through the process, and results in more sales revenue.

Online configurators are becoming a need for companies selling any products, simple to complex. Verenia, owners of the highest rated CPQ and B2B eCommerce solutions, will provide you with a product configurator that establishes your online presence above your competitors. Users will notice the following benefits after implementing Verenia’s product configurator:

  • Simple and intuitive UX/UI
  • Upsell/cross-sell capabilities
  • 93% error reduction
  • Minimal training required
  • 105% larger deal size
  • Dynamic click-by-click pricing