A product configurator is a software that allows users to build a product online before purchasing. This system can work with an unlimited number of products, from simple to complex, with the help of user-defined fields and powerful validations. The result is a complete visual configuration of a product, permitting customers to see the actual product they are purchasing. Automotive companies like Ford and Chevrolet use product configurators on their websites so users can digitally build car models before their eyes with the many options available to them.
Standard configurators generate bills of materials (BOMs) and routings to enable paths for virtually building the product. An innovative product configurator takes it a step further, utilizing rules and validations to tell customers what features certain products can and cannot have and includes flexible, dynamic pricing logic. Users can see how each feature of a product affects its price, eliminating the possibility of confusion or miscommunication. These practices make the entire configuration process error proof.